Top 5 Features Every Restaurant Website Needs in 2024

In Saudi Arabia, the restaurant industry is thriving, with customers increasingly turning to the internet to discover new dining experiences. Whether it’s for exploring menus, making reservations, or placing online orders, a well-designed restaurant website is no longer a luxury—it’s a necessity.

For small businesses aiming to stay competitive, having an engaging and functional website can make all the difference. Here are the top 5 features every restaurant website in Saudi Arabia needs in 2024 to attract customers and drive business growth.

1. A Mobile-Friendly Design

Over 70% of internet users in Saudi Arabia browse on their smartphones, making mobile-friendliness non-negotiable. Your website should look great and work seamlessly on smaller screens.

Why it matters:

• Customers often search for restaurants on-the-go.
• A poor mobile experience can result in lost business.

What to do:

• Use responsive web design to ensure the site adapts to any device.
• Simplify navigation with clear menus and buttons.

💡 Pro Tip: Test your website on different devices to ensure it’s user-friendly for mobile visitors.

2. Online Menu with High-Quality Photos

A well-organized online menu is one of the first things customers look for. Include clear pricing and engaging descriptions, but don’t stop there—add high-quality photos to make dishes irresistible.

Why it matters:

• Food photos are a powerful selling tool, especially for Saudi customers who appreciate visual appeal.
• Detailed menus save time for both customers and your staff.

What to do:

• Categorize your menu (e.g., appetizers, mains, desserts).
• Highlight special or signature dishes.
• Regularly update the menu to reflect seasonal or promotional items.

3. Online Ordering or Reservation System

Convenience is key in 2024. Customers expect to be able to order food or reserve a table directly from your website. This feature is especially crucial for small businesses looking to compete with larger chains.

Why it matters:

• Online ordering boosts takeout and delivery sales.
• Reservations streamline dine-in operations and enhance customer satisfaction.

What to do:

• Integrate simple and secure online ordering software.
• Add a reservation form or system with confirmation emails or SMS notifications.

💡 Pro Tip: Partner with popular delivery apps in Saudi Arabia, like HungerStation or Jahez, and link your website to these services.

4. Customer Reviews and Testimonials

Saudi customers often rely on word-of-mouth recommendations. Including reviews and testimonials directly on your website builds trust and encourages first-time visitors to try your restaurant.

Why it matters:

• Positive reviews influence potential customers.
• Testimonials provide social proof, especially for small businesses.

What to do:

• Display reviews prominently on your homepage or a dedicated "Testimonials" page.
• Allow visitors to leave reviews directly through your website or link to Google Reviews.

5. Localization and Bilingual Content (Arabic & English)

Saudi Arabia is a diverse market, with a mix of locals and expats. A bilingual website ensures your message reaches everyone.

Why it matters:

• Arabic is the official language, and having content in Arabic shows cultural respect.
• English content caters to expats and international visitors.

What to do:

• Offer an easy-to-find language toggle.
• Translate menus, booking forms, and other critical sections accurately.

💡 Pro Tip: Use professional translation services to ensure content flows naturally in both languages.

Why Invest in These Features?

A well-designed restaurant website isn’t just about aesthetics; it’s a business tool that drives customer engagement, increases sales, and builds loyalty. In a competitive market like Saudi Arabia, where food culture is rich and diverse, having a standout online presence sets your restaurant apart.